Reuters
To fully capture the opportunities brought by summer, a popular travel season for vacationers in the region, the Hong Kong Tourism Board (HKTB) will once again launch a wave of promotions under the "Hong Kong Summer Spectacular" campaign. Themed "Hot Events - Cool Place", the campaign (from 22 June to 31 August) will bundle an extensive range of summer activities in the city with tempting offers on shopping and dining. By showcasing Hong Kong's fun and round-the-clock excitement, the HKTB aims to encourage travellers to spend their holidays in Hong Kong, and generate business opportunities for the tourism and related sectors.
According to Mr James Tien, Chairman of Hong Kong Tourism Board, "We are delighted to partner with Visa International again on the 'Hong Kong Summer Spectacular' campaign. This year, we are allocating HK$27 million for promotion in visitor source markets, targeting specifically young people and families in the Mainland and other short-haul markets. We hope this campaign will help us drive arrivals and stimulate spending during the peak travel season, while increasing Hong Kong's appeal as a summer destination."
"Visa is happy to be working hand-in-hand with the HKTB for the sixth consecutive year on its large-scale summer promotion campaign," said Mr Tom Tobin, Country Manager of Visa Hong Kong and Macau. "In 2011 alone, international visitors spent a record high of HK$21 billion on their Visa cards during their stay in Hong Kong. Through jointly staging the 'Visa go Hong Kong Super Shopper' contest with the HKTB again, we aim to provide the participants with a first-hand experience of the diversity of Hong Kong's offerings and the benefits of payment by Visa."
Under the HKTB-Visa partnership, visitors will receive numerous special offers if they use their Visa cards at designated merchant outlets in Hong Kong during the promotional period. A lucky draw for both visitors and Hong Kong residents will also be held to reward shoppers who use their Visa cards.
'Visa go Hong Kong Super Shopper' Contest
A prime event in "Hong Kong Summer Spectacular" campaign is the 'Visa go Hong Kong Super Shopper' contest, jointly organised by the HKTB and Visa specially for their short-haul markets, namely Mainland China, India, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Taiwan and Thailand. This year's contest will focus on the different facets and endless excitement of Hong Kong to encourage visitors to gain a more in-depth experience of Hong Kong, in addition to shopping activities.
The 'Visa go Hong Kong Super Shopper' contest will require two contestants from each country to design and complete a one-day Hong Kong itinerary based on their preferences for dining, arts and culture, greenery and night life. Contestants also have to take snapshots to complement their itinerary as they explore Hong Kong's summer attractions. The winning duo will share the grand prize - a Visa spending credit of HK$200,000.
Hong Kong Tourism Board
Tune In to 8Style to Stand a Chance to Win HK$200,000!
Malaysians can participate in the 'Visa go Hong Kong Super Shopper'contest by submitting an artistically-designed 'summer showreel'based on their travel personalities. To participate in the Hong Kong Summer Showreel contest, all you have to do is register at http://www.HongKongSummer.com/my (Malaysia), pick your favourite backgrounds and share two of your most stylish pictures to be in the running to win. This contest is open to all Malaysians, 18 years old and above from June 25 - July 24, 2012.
The HKTB will work with 8TV's popular 8Style programme to select one lucky contestant through the 'Hong Kong Summer Showreel' contest. The winner will embark on an all expense paid 5D/4N trip to Hong Kong to participate in the 'Visa go Hong Kong Super Shopper' contest, together with popular 8Style host, Cheryl Lee from August 28 - September 1, 2012. Only one team will be selected to be in the running to win the grand prize of HK$200,000 Visa spending credit!
To get a shot at becoming the ultimate 'Hong Kong Super Shopper', simply tune in to 8Style every Sunday at 1.00 - 2.00pm from June 24 - July 15, 2012 for tips on what to do and where to go in Hong Kong for the summer and for details of the 'Hong Kong Summer Showreel' contest.
Meanwhile, also under the "Hong Kong Summer Spectacular" campaign, the HKTB will promote new facilities, summer programmes and special offers of local theme parks and other major attractions, as well as the string of events taking place during the summer, including the Hong Kong Dragon Boat Carnival, the "Summer Pop - Live in Hong Kong" concert, the Hong Kong Book Fair, the Food Expo, the 14th Ani-Com & Games Hong Kong, and the Lan Kwai Fong Beer & Music Fest.
Major attractions, including Hong Kong Wetland Park, Madame Tussauds Hong Kong, Ngong Ping 360, Ocean Park, sky100 and The Peak will also be providing various kinds of offers for visitors.
For more information on the spectacular summer events and hot destinations in Hong Kong, please visit www.discoverhongkong.com
